Everest Herbicide Launches in Russia
20 March 2014 
According to USDA, by 2021 Russia, Ukraine and Kazakhstan will provide 22% of the world’s grain exports.
Arysta LifeSciences launched its wheat herbicide Everest WDG in Russia last week after experiencing success regionally in Ukraine and Kazakhstan as well as in the U.S., Canada, Morocco, and India.
Everest’s official launch in Moscow comes at a time when farmers in Ukraine, a large wheat exporter, are struggling to pay for crop protection products due to political tensions that have plunged an already slow economy into crisis.
Wheat prices spiked abruptly in early March as tensions escalated, and although export logistics in Ukraine are expected to remain unaffected in the short term, Russia’s procurement of more advanced herbicides could influence regional politics and ease the concerns that sparked the increase in the cost of wheat.
In contrast to many other products available in Russia, Everest can be applied early in the growing season in order to preempt and control second-wave avena, green foxtail, and broadleaf weeds. It is also compatible with the existing popular herbicides that are common in Russia.
Everest’s active ingredient flucarbazone (700 g/l) is a key player in the sulfonylaminocarbonyltriazolinone chemical family which acts on Acetolactate Synthase (ALS) enzymes to inhibit this protein’s initiation of the amino acid synthesis process in weeds.
Christophe Sepulchre de Conde, Portfolio Manager for Everest’s distributor Arysta LifeScience, explained in a press release that Arysta hopes to gain 15% of the Russian market on spring wheat and further strengthen Everest’s positive impact on winter wheat yields through its local Russian distribution partner CJSC Avgust.
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