How Will These Business Disruptors Change Your Agribusiness Operation?

“Crop protection as we know it today is on borrowed time.” That’s the opening line from an article by David Frabotta, Editorial Market Development Director for Meister Media Worldwide’s Global Precision Initiative.

Dave’s article “10 Disruptive Trends for Crop Protection” was spawned from discussions held during the Precision Application Asia Conference held earlier this month in Bangkok, Thailand. Dave share his 10 insights and explained why the farm of today might be unrecognizable a decade from now. Here are just a couple of his insights.


“Technological advances will allow Asian farmers to leapfrog over 100 years of mechanization and other technology to bolster yields. Tractor-sharing platforms, UAV-sharing websites, and other Uber-inspired startups will give agronomists and farmers unprecedented access to cutting-edge technology that will ultimately provide on-farm decision support to smallholders and large plantations alike.”

Technology has almost always served to improve yields and increase revenue for growers. It’s also forced suppliers and distributors to adapt to the changes. These technologies will be no different.

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“Sustainable sourcing: Consumer demand is forcing commodity brokers and food processors to monitor and direct production standards like never before. Responsible sourcing and fair trade initiatives have become commonplace for oil palm, coffee, cocoa, and other plantation crops.”

The internet has provided consumers greater insight into the products they buy and they’re demanding those products come from more sustainable and environmentally friendly sources. It’s a trend we don’t see diminishing anytime soon.

“Product bans: In an environment where emotional misinformation prevails in public discourse, elected officials can pander to the larger population by reacting to popular fear by banning products.”

Mexico added itself to the list of countries that has recently banned glyphosate. Whether these bans are short-term, knee-jerk reactions or the start of a worldwide ban remains to be seen.

These are just a few of the changes coming to the farm. The impact on crop input suppliers is coming, too. As Dave says: “Crop protection companies throughout the chain no longer work in a silo and convergent technologies impact agronomics and economics at every level.”

Read Dave’s full article here.