Syngenta Launches Novel Seed Treatment Insecticide
30 October 2013 
Syngenta said it received registration in Argentina of Fortenza, a novel seed treatment insecticide, for use on soybean, corn and sunflower.
Further registrations are pending in multiple countries for both seed treatment and foliar uses across all major field crops. Syngenta estimates the global peak sales potential of the product line at around $300 million.
Fortenza is based on the active ingredient cyantraniliprole, a second-generation diamide. It follows the 2008 launch of Syngenta’s highly successful Durivo product line, used in soil and foliar applications, and based on the AI chlorantraniliprole, according to the company.
“Fortenza was specifically developed as a seed treatment to control lepidoptera as well as chewing and sucking pests. Fortenza Duo combines cyantraniliprole with thiamethoxam to set a new standard for early season pest control, while complementing the performance of insect resistant seed traits,” it said.
Syngenta Chief Operating Officer John Atkin, said: “The Fortenza product family will help give crops the best possible start by providing growers with powerful new tools against pests, above and below the ground. Data from more than 1,000 multi-year field trials demonstrate long-lasting protection and unrivalled yield benefits across multiple crops. This launch underpins our record of seed treatment innovation and our focus on efficient and low dose chemistry.”
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