India: Bayer Partners with WayCool to Deliver Optimal Solutions to Smallholder Farmers
Bayer has entered a Memorandum of Understanding with WayCool, one of India’s largest food and agritech companies, as a strategic partner to deliver end-to-end holistic solutions to smallholder farmers in India, according to APN News. The strategic collaboration aims to provide Indian farmers with access to premium products and solutions via a unified platform and personalized advice, with the goal of establishing and implementing a sustainable crop production model. Through Bayer’s Better Life Farming Centers and Farmer Producer Organizations, smallholder farmers will be able to access timely crop advisory, transfer of good agricultural practices and WayCool’s full stack services.
Bayer and WayCool have identified three key focus areas to support the farming community in India through their strategic collaboration. The first is a phydigital platform that offers one-stop solutions, the second is the economic benefits derived from the Food Value Chain partnership, and the third is the use of Bayer’s Better Life Farming Centers and Farmer Producer Organizations. WayCool’s farmer engagement business arm, “Outgrow,” will leverage a digital application to provide farmers with solutions and services, while the on-ground network will be mobilized through WayCool’s Outgrow Network Partners across Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, as well as Bayer’s Better Life Farming Centers across the country. Further, WayCool will provide market linkages to help smallholder farmers get better prices for their produce.
Speaking on the partnership, Simon-Thorsten Wiebusch, Country Divisional Head – Crop Science Division of Bayer for India, Bangladesh & Sri Lanka, said, “Digitization of the complete value chain is a key enabler of advancing agriculture in India and a primary goal of the Crop Science Division at Bayer. To be able to offer these services to an expanded smallholder farmer base across the country and delivering greater value to them through a capable partner like WayCool will only bring us a step closer to this critical objective.”
Get The Newsletter Today!
