Vive Crop Protection CEO Named to CropLife America Board

Vive Crop Protection announced that Vive Crop Protection CEO, Keith Thomas, has been elected to CropLife America’s Board of Directors for a three-year term.

“I am excited to contribute to CropLife America’s mission supporting modern agriculture,” stated Thomas. “We are relatively new to the US crop protection industry, but we’ve had a big impact. Our election to the CropLife America Board recognizes our commitment to the industry. We plan to be here for the long-term.”


“We look forward to the business experience and academic perspective Keith brings to the CLA Board.These qualities, combined with his interest in the role the industry plays in sustainability aligned with our technology innovation, makes him a great addition to the main governance body of CropLife”, stated Jay Vroom, CropLife America’s CEO. Thomas agreed, adding “Innovation is incredibly important to farmers today. Using new technologies we can improve sustainability, productivity, and crop quality. As an innovative, technology-based company, we are proud to be part of this industry.”

Thomas is also a Governor of the University of Toronto and is the Chair of its Business Board.