Farmers Edge, Nufarm Partner in Australia

Farmers Edge announced on Wednesday it will partner with Nufarm Limited in Australia to distribute its precision ag products and services, marking its first distribution alliance with a seed and crop protection company.

Under the alliance, Nufarm channel partners in Australia will be able to distribute the Farmers Edge suite of precision digital solutions, including daily satellite imagery from the most comprehensive farm and risk management platform available – FarmCommand. The platform provides growers valuable, rapid insights and analytics to maximize their crop productivity, profitability, and sustainability.

Farmers Edge will utilize Nufarm’s leading position in production and distribution of crop protection products to drive grower engagement, focusing initially on the Australian market, and then expanding this partnership into several other key markets.

Nufarm is recognized for delivering solutions that meet the real needs of farmers; this alliance makes the company a distributor of Farmers Edge precision digital solutions through a strong network of retailer channels, positioning those partners with substantial opportunities for growth.

The alliance combines the revolutionary use of data-driven insights powered by on-farm hardware, software, agronomy, and boots-on-the-ground support from Farmers Edge, with Nufarm’s renowned expertise and leadership in crop protection and seeds. FarmCommand eliminates the burden of combining and comparing information from multiple service providers by automatically integrating all sources of data into one place. The result, says Farmers Edge, is informed farmers making confident, data-driven decisions that lead to improved yield and increased profits.

“We’re proud to be working with Nufarm,” said Wade Barnes, CEO of Farmers Edge. “We share their belief that the farmer comes first, and this alliance further solidifies our commitment to supporting farmers around the world with industry-leading precision digital solutions.”

“Nufarm and Farmers Edge are both very passionate about helping farmers identify and mitigate risks easier, faster, and more accurately than ever before,” said Ron Osborne, Chief Strategy Officer at Farmers Edge. “We’re very excited about this relationship as this shared vision will deliver farmers advanced risk management tools, and a solution that maximizes their yield and profit potential at the same time.”

Peter O’Keeffe, Nufarm General Manager, Australia & New Zealand stated that “Nufarm’s entire focus is enabling Australian growers to maximize their returns in an intensely competitive global market. Partnering with Farmers Edge is a natural fit for us. Their products and expertise in machine learning and artificial intelligence will help farmers increase their yields, grow their profits, and help them sleep better at night. For our channel partners who are interested in distributing these solutions, Farmers Edge will provide a real vehicle to make a step change in the value being provided to their growers.”

Source: Nufarm, Farmers Edge

Topics: , ,

Leave a Reply

Asia

Americas

Trump Tariffs on Chinese Imports to Begin Sept. 24

Starting Jan. 1, 2019, the level of the additional tariffs will increase to 25 percent.

Pam Marrone
Asia

Marrone Enters Distribution Partnership in Vietnam, Cambodia

Key factors driving the rapid adoption of biologicals in Vietnam include pesticide residue problems in agro-products for local consumption, new requirements for Maximum Residue Levels on agro-products imported to the EU and U.S., and a growing number of banned pesticides.

vietnam flag
Asia

Vietnamese Government Encouraged to Embrace Ag Innovation

"We call on the government to ensure that crop protection tools are properly assessed through a consistent, scientifically rigorous process in line with internationally accepted methods and standards."

Asia

Cargill Looks to Crop Enhancement Inc. in Indonesia

Indonesian cocoa growers in Cargill’s extensive network are eager to expand their use of this effective, farmer-friendly solution that reduces the need for synthetic pesticides.

Flag of China
Asia

Agriculture in the U.S. and China: The Present and the Future

In part because of current events involving a high-profile trade dispute, agriculture in the U.S. and China has been thrown

Asia

Small Steps Are the Way for Sulphur Mills

While China’s industry deals with a difficult transformation, and India eyes the opportunity, the nuances of the situation can’t be overlooked. India is grappling with its own set of challenges

Asia

A Unique Advantage for Anupam Rasayan India Ltd.

Gujarat-based Anupam Rasayan is working its status as a custom manufacturer that operates independently of Chinese materials to its maximum advantage.

Agrichemicals

Hedge Hurts ADAMA Profit, While Sales Rise

The past two quarters have seen the beginnings of a recovery in demand for crop protection products in many markets, despite ongoing low soft commodity prices and farmer income.

Agrichemicals

Sourcing Agchem from China: An Outlook that Demands Strategic Planning

C S Liew, Pacific Agriscience Pte Ltd, Singapore, examines the repercussions of the Chinese environmental crackdown and sourcing at the 2018 Trade Summit held in Phoenix, Arizona.

Agrichemicals

Is India a Future Manufacturing Hub for Agrichemicals?

The changing scenario in global trade has made a significant impact on agrichemical business in India. Although the country is

Asia

India’s Hemani Industries Forges New Partnerships

“I think customers are tired of having so much inconsistency in supply. There’s a mystery of what’s going to be available and what’s not, so they want to go into a partnership so they’re assured of supplies, and hopefully, prices.”

Asia

Tariff Wars Promise New Pain for Agriculture Come October

According to the calendar, the current tariff war between the U.S. and China began in early July. However, according to

Asia

Live from Trade Summit: No Reprieve for China’s Agchem Producers

Dr. Wayne Tan of CAC Group talks outlook for China's agchem companies amid the country's environmental crackdown.

Agrichemicals

Platform Confirms Arysta Sale to UPL, to Change Name

Platform has signed a definitive agreement to sell Arysta LifeScience Inc. to UPL Corporation Ltd. for $4.2 billion in cash, subject to customary closing adjustments Closing

Asia

Crop Protection Key to Doubling Indian Grower Income – Report

Despite all its achievements, Indian agriculture is still grappling with challenges like high monsoon dependency, unpredictable weather patterns, reduction in arable land, low per hectare yield, and lower farmer incomes.

Asia

Ning Replaces Ren as Syngenta Board Chair

Jianxin Ren, Chairman of the Board of Directors of Syngenta AG, has retired from the company's board.

Agrichemicals

Hemani Industries Launches Branded Formulation Division

Hemani Industries Limited, serving international agrichemical customers for more than three decades, has launched its branded formulation division to serve

Indian-farmers
Asia

From Plate to Plough: India Must Get its Agri-Markets Right

With the overarching concern for food security of 1.32 billion people, India’s policymakers have a challenging task, according to an

Asia

China Expects More Agricultural Imports from Europe

China is expanding trade ties with Europe by increasing imports of agriculture goods in a move that experts say won’t

Latest News

Americas

Trump Tariffs on Chinese Imports to Begin Sept. 24

Starting Jan. 1, 2019, the level of the additional tariffs will increase to 25 percent.

Asia

Marrone Enters Distribution Partnership in Vietnam, Cambodia

Key factors driving the rapid adoption of biologicals in Vietnam include pesticide residue problems in agro-products for local consumption, new requirements for Maximum Residue Levels on agro-products imported to the EU and U.S., and a growing number of banned pesticides.

Agrichemicals

Bayer Outlines Vision for Future for Ag

The company intends to broadly launch FarmRise in India in 2019, with additional expansion plans in the future for Asia, Africa and South America.

Americas

DowDuPont Announces Corteva Agriscience Leadership

James C. Collins, Jr., currently chief operating officer of the Agriculture Division, will be chief executive officer of Corteva Agriscience.

Americas

Word-of-Mouth Farmer-Dealer Networks Shake Up Distribution

Now the concept’s going global as mom-and-pop dealerships sign on in a bid to boost cash flow.