Farmers Edge, Nufarm Partner in Australia

Farmers Edge announced on Wednesday it will partner with Nufarm Limited in Australia to distribute its precision ag products and services, marking its first distribution alliance with a seed and crop protection company.

Under the alliance, Nufarm channel partners in Australia will be able to distribute the Farmers Edge suite of precision digital solutions, including daily satellite imagery from the most comprehensive farm and risk management platform available – FarmCommand. The platform provides growers valuable, rapid insights and analytics to maximize their crop productivity, profitability, and sustainability.


Farmers Edge will utilize Nufarm’s leading position in production and distribution of crop protection products to drive grower engagement, focusing initially on the Australian market, and then expanding this partnership into several other key markets.

Nufarm is recognized for delivering solutions that meet the real needs of farmers; this alliance makes the company a distributor of Farmers Edge precision digital solutions through a strong network of retailer channels, positioning those partners with substantial opportunities for growth.

The alliance combines the revolutionary use of data-driven insights powered by on-farm hardware, software, agronomy, and boots-on-the-ground support from Farmers Edge, with Nufarm’s renowned expertise and leadership in crop protection and seeds. FarmCommand eliminates the burden of combining and comparing information from multiple service providers by automatically integrating all sources of data into one place. The result, says Farmers Edge, is informed farmers making confident, data-driven decisions that lead to improved yield and increased profits.

“We’re proud to be working with Nufarm,” said Wade Barnes, CEO of Farmers Edge. “We share their belief that the farmer comes first, and this alliance further solidifies our commitment to supporting farmers around the world with industry-leading precision digital solutions.”

“Nufarm and Farmers Edge are both very passionate about helping farmers identify and mitigate risks easier, faster, and more accurately than ever before,” said Ron Osborne, Chief Strategy Officer at Farmers Edge. “We’re very excited about this relationship as this shared vision will deliver farmers advanced risk management tools, and a solution that maximizes their yield and profit potential at the same time.”

Peter O’Keeffe, Nufarm General Manager, Australia & New Zealand stated that “Nufarm’s entire focus is enabling Australian growers to maximize their returns in an intensely competitive global market. Partnering with Farmers Edge is a natural fit for us. Their products and expertise in machine learning and artificial intelligence will help farmers increase their yields, grow their profits, and help them sleep better at night. For our channel partners who are interested in distributing these solutions, Farmers Edge will provide a real vehicle to make a step change in the value being provided to their growers.”

Source: Nufarm, Farmers Edge