Increasing Direct-to-Farmer Reach in India: Dhanuka Partners with Agritech Startup Gramophone
Leading Indian agrochemical company Dhanuka Agritech Ltd. has partnered with Gramophone to provide crop solutions to Indian farmers, according to IndianWeb2. Dhanuka brings its agronomy expertise and world class technology on the tech platform of Gramophone for farmers to get direct and easy access to affordable crop intensive technology. During the pandemic, the advent of digital technology adoption became necessary and this initiative expanded its reach to benefit the farming community with digitized solutions. With 530,000+ farmers on board, it will provide the entire exclusive farm management to farmers with a personalized and easy-to-use digitized approach.
Reaching out to farmers and catering to their needs requires in-depth on ground knowledge and the right channel to reach them. Gramophone works on a personalized solution approach that enables farmers get the right crop inputs. The collaboration with agriculture giant Dhanuka will pave the way for a new dawn in the agriculture industry as it enables customized solutions along with product-oriented solutions to farmers. This platform will create a one-stop resolution for crop solution requirement at farmer’s doorstep.
Commenting on the partnership, Tauseef Khan, CEO and Co-Founder of Gramophone said, “Our partnership with Dhanuka is a testament that the agriculture industry is moving towards tech enablement to reach customers. This association will help us to reach deeper markets and pave the way for better yields for farmers across the country. We will continue to bring innovation in our solutions and provide an all-inclusive seamless experience to farmers in India”
Continue reading at IndianWeb2.
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