Bayer Acquires Software Company to Enhance Precision Ag Offerings
Bayer has expanded its precision agriculture portfolio with the acquisition of proPlant Gesellschaft für Agrar- und Umweltinformatik mbH, a plant health diagnosis and infection level warning service provider. The German company was originally established as a spin-off by employees of the Institute for Geoinformatics at Münster University.
“The acquisition of proPlant will extend our technology platform, on the basis of which we are developing new digital solutions for sustainable, resource-efficient agricultural production,” said Liam Condon, member of the Board of Management of Bayer AG and head of the Crop Science Division. “Digitalization can give farmers timely, field-specific information, from selecting the right crop varieties and finding the right fertilizer dose as accurately as possible through to determining the ideal time for crop protection measures and recognizing plant stress factors at an early stage.”
Bayer provides farmers all over the world with practical decision-making aids based on the precise evaluation and combination of diverse data such as weather data or topographic maps. Using these individualized recommendations, farmers can optimize their business management and lower costs, leading not only to higher yields and therefore an improved income but also more efficient and environmentally compatible deployment of resources. Bayer plans to strengthen its activities in the future market of digital farming through further strategic investments, and is committed to long-term research and development collaborations with leading technology providers.
Read more about the Bayer acquisition.