Kynetec Adds to Its Data and Analytics Capabilities With the Acquisition of MQ Solutions in Brazil

By Kynetec|1 June 2023

Continuing to invest in industry-leading data solutions to deliver new value for agribusinesses across the world, Kynetec, a global leader in agricultural and animal health data and analytics has acquired MQ Solutions in Brazil.

MQ Solutions provide a monthly price and retailer monitoring service, tracking farmgate prices from dealers of crop protection and crop nutrition products in the most important agricultural regions of Brazil.

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MQ Solutions’ highly experienced team will join Kynetec’s global team of industry experts, interviewers, data analysts, marketing scientists and data visualization specialists.

Daniel Wirth, Kynetec CEO, said “We are very pleased to welcome the MQ Solutions team to Kynetec, strengthening our presence in Brazil to around 100 research professionals. We are excited to bring new valuable and actionable insights to the industry by combining MQ Solutions’ established and high quality price tracking service with Kynetec’s FarmTrak crop protection market tracker.”

Founded in 1999, MQ Solutions has well-established client relationships and a strong reputation across the crop production sector. The price tracking service was established in 2011, and includes 12 years of historical price tracking data, enabling subscribers to identify and track key pricing market trends over time.

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João Carlos Vianna de Oliveira and Marcelo Temperini Couto, the previous owners of MQ Solutions, stated “we are delighted that MQ Solutions will be joining Kynetec, as our two great businesses have such complementary strengths. By combining both fieldwork teams and accessing the detailed regional product use data from Kynetec’s FarmTrak with our pricing data means that our clients have a means to understand price movements by crop and by region, providing an additional level of detail to enable them to make more informed decisions.”

André Dias, Kynetec’s Executive Director for the LATAM region, adds “we will add significant value to our existing clients by providing them with unique solutions brought up by the combination of both our data sets and the broader knowledge and expertise from our combined teams.”

Kynetec is the global leader in agricultural and animal health data, analytics and insights. Backed by a team of insights specialists, interviewers, data analysts, marketing scientists and data visualization experts, our number one priority is to ensure that we deliver the highest-quality insight and foresight at the right time to enable our clients to confidently make the best decisions for their business. Across the globe, our employees are located across 30 major agriculture and animal health countries. Our coverage extends to major and niche sectors of our industry, where we regularly undertake research projects in more than 80 countries. See all author stories here.

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