Indigo Ag Debuts New Identity for Carbon Farming Program
Indigo Ag, a company with a mission to harness nature to help farmers sustainably feed the planet, has announced plans to unveil a new brand identity for its carbon farming program: Carbon by Indigo. The refreshed identity will officially debut at the inaugural “Carbon Farming Connection” learning session on June 23. The session will bring together farmers with private industry and scientific experts supporting the development of a robust global market for agricultural carbon credits.
The refreshed identity seeks to better reflect the program’s focus on meeting the needs of farmers in an increasingly complex voluntary carbon market. Supported by committed purchasers of verified agricultural carbon credits, Carbon works with growers at every step of the carbon farming journey, from those who are just beginning to think about implementing their first cover crop, to those who are further along down the regenerative path. Distinguished by an emphasis on enabling informed decision-making through a combination of learning resources, agronomic tools, and community-building efforts, Carbon seeks to catalyze action and scale impact.
According to Indigo Ag CMO Jennifer Betka, “Carbon by Indigo conveys the long-term journey of transformation that a decision to farm carbon sparks. By bringing ‘carbon’ to the forefront, we hope to simply speak to the hallmark values — shared ownership, collaboration, and maximized value for all — that guide our support for stakeholders on this journey of sustainable business and land stewardship.”
As private companies increasingly seek out science-based strategies for addressing the environmental impact of their operations, demand for verified offsets (and subsequent interest in regenerative agricultural techniques that generate this new asset) has continued to mount. Farmers are poised to benefit from the economic and environmental benefits of cultivating a new crop (carbon). Still, access to information is a key challenge to getting started. A recent Ag Economy Barometer study from Purdue University found that while growers were aware of opportunities to earn income from farming carbon, less than 1% have entered a contract with a program aimed to help them do so. The findings are congruent with a recent Indigo-commissioned Nielsen survey, which highlighted that for farmers – a highly conscientious group eager to innovate with new practices like cover cropping and no till but careful to ensure any practice changes they make are right for their unique operation — more support is needed to meet the need for informed decisionmaking and get started with a program today.
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