BASF Adds Social Networking, Expanded Data Services for Growers
12 December 2013 
Markus Heldt, president of BASF Crop Protection
German multinational BASF said it will expand its integrated IT tools to support growers to make agronomic decisions, manage business operations and connect with the global agricultural community.
BASF, which said the move is “double-digit million euro investment,” plans to launch the first integrated tools in key agricultural markets around the world by the end of 2014 with additional markets and tools to follow.
As part of the investment, BASF said it is establishing strategic partnerships with agricultural service and data providers, focusing on data management, predictive analytics and information processing.
It will also add “dynamic social networking capabilities” for growers, researchers and agricultural professionals, as well as new tools for field scouting and field documentation to support on-farm decision-making and reporting.
“This initiative is both exciting and challenging, and it gives us an opportunity to build on our existing agricultural data across a global platform,” said Robert Blackburn, president BASF Information Services and Supply Chain Operations. “We are not starting from scratch and already have an experienced team in place to leverage cutting-edge processes, tools and infrastructure.”
Markus Heldt, president of BASF’s Crop Protection division, added, “The business of farming is increasingly complex and, at the same time, so interlinked that growers need more and more sophisticated technology to make precise, efficient decisions. This is a global strategic area for us, and we know that such services and initiatives make the difference for our customers.”
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