Rotam Partners with Cibus To Provide Herbicides
21 December 2010 SAN DIEGO, Calif., United States— Cibus Global is partnering with crop protection product manufacturer Rotam to offer farmers a more environmentally friendly, one-pass weed control system, according to a press release.
Under the terms of the collaboration, Rotam will provide herbicides aligned with the value-added canola traits Cibus is developing. Cibus has developed protection and performance enhancement traits for canola using its patented Rapid Trait Development System.
The North American market for canola traits covers approximately 16 million acres with an annual trait value of $240 million. This same trait will be marketed in Europe with other seed partners; the European market for oil seed rape traits has a value of 450 million Euros annual revenue on 6.5 million hectares, according to the companies.
“This agreement with Rotam provides high quality herbicides for our non-transgenic, value-added canola. We now have a complete product offering and, the requisite distribution channels to bring it to market,” said Keith Walker, President, Cibus Global.
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