Italpollina Announces Name Change
Three years after a major image rebrand, Italpollina, a world leader in producing organic fertilizers, natural biostimulants, and beneficial microbials for use in agriculture, has announced that its company name is now HELLO NATURE.
This announcement comes as the company marks its 50th year in business, becoming a ‘historical brand’ in Italy, with a name that had become synonymous with quality, professionalism, and competence. This development, not the result of an acquisition or change of ownership, exemplifies the company’s progression, said Luca Bonini, CEO of HELLO NATURE. “We have made a radical evolution from the fertilizer sector to becoming a world leader in the production of biostimulants, and ‘Italpollina’ no longer represents the complexity of our activity.”
During their rebranding process in 2017, Italpollina decided the tagline of “Hello Nature” clearly expressed their position in the market and supported their founding principle of growing a sustainable future. The slogan was very well received and became the logical choice for the new company name. The ‘Italpollina’ name will continue to be used for their classic poultry manure fertilizer product.
https://www.youtube.com/watch?v=FwMimoYcSVcwe&feature=youtu.be
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