Em busca da excelência: como Chengdu Newsun está criando um mercado para o futuro.
9 de setembro de 2026 Jornal de Chengdu, focused on creating sustainable crop solutions, is putting its money behind its mission, while its employees are making the vision a reality.
“Innovation has always been part Chengdu’s Newsun’s DNA, and talented people [serve] as the foundation of that innovation,” says Ruoyan Li, Director of Strategy & Development at Chengdu Newsun Crop Science Co., Ltd. “That’s why we continue to invest strongly in research and development. We respect our professional experts and give our researchers a stable environment, where they can focus on their long-term work.”
In addition to its R&D investments, the company also emphasizes workplace culture and employee engagement by providing comprehensive benefits, organizing team bonding events, and allowing employees from varying departments to travel to international industry events.
Seeking a Solution
Chengdu Newsun’s investment in research and development accounts for more than 15% of its annual revenue. The company’s commitment to innovation includes a new R&D center in Chengdu, completed in 2026, representing a $20 million investment. The center features AI-assisted molecular design, microbial engineering and synthetic biology, high-value natural product discovery, as well as toxicological evaluation.
“It is positioned as a fundamental research and innovation center, supporting the discovery and development of new biological technologies,” Li says. “These capabilities allow us to connect early-stage research with product development and provide stronger technical support for future innovation.”
Not only does this center provide researchers with the tools necessary to complete their jobs, but it also allows employees to feel secure about the company’s future, Li says.
“Our researchers and sales team feel confident about the future of Chengdu Newsun. We provide both management and technical career paths, technology-commercialization incentives, and long-term incentives for key talent,” Li says. “They want to stay because they think only innovation can bring the future.”
In total, Chengdu Newsun has two dedicated R&D centers and a kiwi farm thanks to the Sichuan Basin’s optimal sunshine, well-drained soil, and temperatures for commercial kiwi production. The second R&D center focuses on applied research and field validation, containing testing infrastructure and a greenhouse.
“Infrastructure and technical support can be limiting, and some growers focus on short-term returns and may not fully recognize the benefits of sustainability,” Li says. “That’s why demonstrations and hands-on guidance are key to adoption.”
Creating a Plan
When creating an R&D plan, the company starts by collecting market hotspots and key production constraints from growers, distributors, and real agricultural field conditions and analyzing underlying causes of problems before defining the technical approach, says Dr. Jin Huang, Vice Dean of the Biotechnology Research Institute at Chengdu Newsun.
Next, it classifies the proposed product or program as either a biocontrol product or a bioestimulante and incorporates regulatory and sales data needs into the research design at an early stage.
“From the regulatory side, we consider safety, marker compounds, clarity of the mode of action, and consistency of efficacy,” says Huang. “From the sales side, we define what field efficacy data, crop safety data, and differentiation evidence are needed for market access.”
Finally, the company evaluates industrialization feasibility.
Pontos a considerar
For companies wanting to boost up their research and development, here are five points to consider.
- Invest in people, not just technology. Build an environment where researchers have stability, meaningful projects, and the freedom to focus on long-term innovation.
- Commit significant resources to R&D. Make innovation a strategic investment rather than an expense.
- Build platforms that support long-term innovation. Develop foundational capabilities that can generate multiple solutions rather than focusing only on individual products.
- Connect discovery with field validation. Testing products under real agricultural conditions helps identify performance gaps and generates evidence to build grower confidence.
- Demonstrate and collaborate to accelerate adoption. Field demonstrations, hands-on technical support, and collaboration across research, sales, and growers can help translate scientific innovation into practical solutions that farmers understand and adopt.
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