STARLIMS’ Brandon Henning Talks Early-Stage Innovation Supports for New Products
14 November 2023 Agribusiness Global reached out to STARLIMS Chief Product and Marketing Officer Brandon Henning to discuss STARLIMS strategic acquisition of Labstep, the future of R&D, and what this means for the agrochemical industry.
ABG: What are you most excited for in the future of STARLIMS with the strategic acquisition of Labstep?
BH: We are most excited about our ability to serve our customers across more of their value chain. Traditional laboratory information management system (LIMS) vendors serve late-stage R&D through quality control and manufacturing, but do not support customers with early-stage innovation and product discovery.
With the addition of a full Electronic Lab Network (ELN), we can now support our customers from early-stage innovation all the way thorough product release from manufacturing. We will also be working to create a more robust Informatics Platform that supports the enhanced value chain.
ABG: What challenges within the agrochemical industry were you trying to address prior to this acquisition of your companies? How can you better address them now?
BH: We wanted to address the full cycle of R&D, which is difficult to do with a traditional LIMS. The addition of an ELN now enables us to serve that part of our customer’s journey. An Informatics Platform that addresses a brand owner’s full lifecycle from R&D to quality control in manufacturing through product release is a solution the market has been increasingly asking for.
A connected platform allows customers to get new products to market faster, which helps them increase revenue. A connected platform also provides the data needed to protect IP and more easily register products.
Accelerating New Product Introduction (NPI) is a core value that STARLIMS provides to customers, and the addition of the Labstep ELN will significantly enhance our ability to do that.
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