Micronutrients: Three Questions with BRANDT’s Brian Haschmeyer

  1. Tell us about what you have experienced in the micronutrients business in the past year. How much was it impacted, and what are you hearing from dealers?

With starter fertilizer usage and application being down this year, there were some challenges in EDTA chelates as a large portion of chelates are put out with starter fertilizers. Despite the challenges with chelates, foliar micronutrients such as Brandt Smart Trio, Brandt Smart Quatro, and Smart B Mo remained fairly strong this year.

BRANDT high-performance foliar micronutrients, such as the BRANDT Smart System product line, have gained significant traction over the last seven to eight years, and are now a regular part of customer spray programs. These micros are formulated for tank-mix compatibility with most post-emergent herbicides, fungicides, and insecticides, which adds a lot of value to the grower. They also deliver a very positive ROI. Some of our foliar products, such as BRANDT Smart Trio, cost the grower $5 to $8 per acre and deliver yield increases of five bushels or more on corn and other row crops. It’s a great investment.

  1. How have you overcome challenges in this segment – any specific examples?

The biggest challenge was getting micronutrients approved for use with the new dicamba and 2-4,D formulations. BRANDT began working with herbicides manufacturers and developing new micronutrient formulations for these herbicides over three years ago. This put us in a good position when the herbicides launched this spring. BRANDT has several micronutrient formulations approved for use with Dow’s Enlist Duo and one foliar micronutrient product approved for use with BASF’s Engenia, as well as several approved adjuvants. For more information visit www.brandt.co/tankmixapprovals.

  1. What direction are you taking this business and what do you expect for 2018?

 

BRANDT’s focus is on expanding its portfolio of approved foliar micronutrients for the new 2-4,D and dicamba chemistries and nutrient efficiency enhancement solutions. We recently submitted 10 new formulations to herbicide manufacturers for review and approval, which includes new proprietary formulations and combination not currently available.

BRANDT is also focusing efforts on its new BRANDT Smart B and BRANDT Smart B-Mo foliar boron and molybdenum formulations. Both products are formulated with BRANDT’s new “super boron” molecule that was developed in-house. The new boron is compatible with other micronutrients, including calcium, which was very difficult to achieve from a chemistry standpoint and offers growers a lot more application flexibility. The new boron is also one of the most efficient forms of boron currently available. In field and tissue tests, BRANDT Smart B was significantly more mobile and effective than standard 10% liquid boron formulations – delivering an eight bushels per acre advantage on soybeans in one trial and a 16,000 pounds per acre advantage in a recent watermelon trial.

Topics:

Leave a Reply

Americas

Agrichemicals

University of Utah Recognizes Aqua-Yield/Nano Institute Partnership in New Annual Report

In a newly-published annual report, the University of Utah’s Center for Technology & Venture Commercialization (TVC) touts the first-of-its-kind collaboration

Aphids Cotton
Agrichemicals

Nichino America Gets EPA Approval for Insecticide

PQZ insecticide from Nichino America, Inc. has been granted a U.S. EPA label expansion for food crop use, the company

Agrichemicals

What to Expect for U.S. Dicamba Use in 2019

Long-awaited news from U.S. Environmental Protection Agency on its decision to extend the registration for the new dicamba technologies arrived Halloween

Agrichemicals

Bayer: Study Shows its Soybeans Reduce Environmental Impact

Results from a five-year peer-reviewed study on Intacta RR2 PRO™ soybeans planted in South America were recently published, indicating that

Americas

Mexico: Ripe for Growth in High-Value Horticulture Crops

Editor’s Note: Eric Viramontes is Executive Director of Meister Media Worldwide Mexico, based in Guadalajara. Here he provides an overview

Agrichemicals

Corteva to Launch New Fungicide, Starting in Asia Pacific

Corteva Agriscience announced Adavelt active as the new brand name for a novel fungicide that will offer farmers curative and

wheat-field
Agrichemicals

Albaugh Discusses 2018 Trials of CoAXium Wheat System

Albaugh announced that the CoAXium Wheat Production System driven by Aggressor herbicide exceeded expectations in 2018 performance evaluation trials, demonstrating

Americas

Russia, Brazil Use Precision Ag Platform in Unexpected Ways

“For the first time ever, farmers are seeing that our imagery is as good as walking in the field. Farmers

Phillips-F-Richard
Americas

U.S.-China Trade Forum Held Amid Trade Disputes

U.S.-China Agriculture Food Trade Forum was held Thursday in the western U.S. state of California, focusing on the promotion of

Cargo-of-Brazilian-soy-Photo-VCG
Americas

Opinion: Brazil’s Bolsonaro Can’t Afford to Upset Ties with China

Brazil’s far-right ex-army captain Jair Bolsonaro rode a wave of voter rage to the presidency on Sunday, writes CGTN’s Liu

Chilean-Farmland
Americas

Chilean Delegation Seeks Agricultural Collaboration with India

A high level agricultural Chilean delegation is arriving on Monday in India to talk about the new strategic guidelines of

Agrichemicals

Belchim Crop Protection: Reevaluating Sourcing

Belchim Crop Protection began hearing rumblings about China’s crackdown on manufacturers violating environmental regulations and potential supply disruptions in late

Americas

Syngenta to Open Seeds Hub in Chicago

Syngenta announced it will establish a major Global and North America Seeds office in the western suburbs of Chicago. Approximately

Americas

Paraguay: A Hidden Gem in the Agrichemicals Market

Whenever agchem players think of the South American markets, Brazil will be the one that comes to mind. It became

Americas

CCAB Expands Operations in Brazil

The Brazilian Agricultural Cooperatives Company (CCAB) has launched Cropline, an access platform for non-shareholder farmers, extending its operations from the

Agrichemicals

Willowood USA to Hike Prices on Tariffs

Willowood the latest U.S. agrichemical company to announce price hikes.

Agrichemicals

Citing Tariff, Albaugh Raises Prices

"We are left with no alternative but to increase prices reflective of the higher tariffs."

Americas

CropLife America Names Corteva’s Wasson as Chair

Wasson will hold the position for two years and use her diverse background to help guide the association, working with newly hired President and CEO Chris Novak.

Agrichemicals

What to Do If You Have Products Subject to New U.S. Tariffs

The new retaliation lists hit almost every product that the Chinese import from the U.S.

Latest News

Adjuvants

Clariant, Eastman Enter Distribution Agreement

Clariant, a world leader in specialty chemicals, and Eastman Chemical Company, a global advanced materials and specialty additives company, announced

Agrichemicals

What Does a Traceability Software Product Do in Agribusiness?

Editor’s note: This article was originally published on LinkedIn. I’ve been traveling over the last one week, on-boarding our first large

Agrichemicals

University of Utah Recognizes Aqua-Yield/Nano Institute Partnership in New Annual Report

In a newly-published annual report, the University of Utah’s Center for Technology & Venture Commercialization (TVC) touts the first-of-its-kind collaboration

Asia

China Could Subsidize Agribusiness Buying in Trade Truce

With a trade truce delaying escalation of tariffs between the U.S. and China into March, there is an opportunity for

Asia

Report: U.S. Farmers Still Planning Fewer Soybeans in 2019 Despite Promise of China Trade Deal

When President Donald Trump was having the highly-anticipated dinner with China’s President Xi Jinping at the G20 summit, farmers in